How long does an app remain “under review” on App Store Connect?

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Are you interested in knowing how long the analysis process takes for the subsequent publication of a specific resource in App Store Connect? Do you want to know what the application review process entails? If this is the case, you have come to the most appropriate place.

On this occasion, we will explain briefly and in detail the duration of an application review. In addition, we will tell you a little about what this process is about, so join us! Here at Insiderbits, we have prepared very interesting and useful information for you.

App Store Connect – what is it?

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Before getting into the matter and discovering how long the app review process takes, it is necessary to define what App Store Connect is. In this sense, when we refer to it, we are referring to a platform designed and designed for resource developers for Apple.

This platform analyzes and manages the digital tools published and sold in the App Store. Likewise, various projects, not just applications, can also be sent to this website so that they can be duly reviewed and analyzed by Apple.

Application review process

Mobile application review processes are essential for their development. The reason for this? Simply put, these procedures ensure that the tools published in the different app stores comply with the quality guidelines and protocols necessary for their use.

In short, the main goal of this process is to ensure that users have a stable, smooth, and positive experience when using an application. This procedure includes multiple stages that begin every time the app enters the review platform.

The length of a review for a given app depends on several factors. In this sense, this process can last a few days or a few weeks. Everything will depend, among other things, on the content and complexity of the tool. Therefore, developers must be aware and have realistic expectations regarding app approval times.

Things to consider when reviewing an application

The review process of a given application involves the exhaustive analysis of certain essential factors to approve its launch. Among these aspects, the following stand out:

• Performance and functionality

Applications must work properly and offer users a pleasant, fluid, and agile experience, free of operating errors and constant failures. To ensure this, App Store Connect has to test the resource on different mobile devices to ensure proper compatibility.

• Design and interface

It is another aspect to analyze during the review of the resource. Following this line of thought, the application must have an eye-catching design. In addition, its interface must be attractive and easy to use. In this way, users can navigate it without delays or inconveniences.

• Content

App Store Connect: You must ensure that the application you review complies with all policies related to its content and age classification. In this sense, resources that include explicit, dubious, or malicious material may be rejected.

• Information security and privacy

Another essential aspect of the resource that must be carefully analyzed is the security it offers to users. People’s information when using the app must be kept confidential in this order of ideas. Therefore, the disclosure and consent mechanisms chosen by the developer must be unambiguous.

• Compliance with legal provisions

During the review process, the platform analyzing the application must also comply with each country’s rules and legal provisions. These regulations include patents, copyrights, trademark laws, and other critical jurisdictional aspects. 

Actual review duration in App Store Connect

As for the actual duration of an application review, this can range from about 72 hours to several weeks. In general, the reality is that it can generally extend for 15 business days. It all depends on the complexity of the application and the functionalities it includes.

Additionally, developers may need to make some modifications before they can publish the application. Obviously, App Store Connect can extend the review time in these cases. In this sense, it is necessary to be aware of the relevance of this process and not expect immediate answers or answers in a few hours.

To learn more about the different applications and other available digital tools, visit Insiderbits. On our site, you can find endless helpful information about various topics of interest.

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