Learn the basics of Google Ads for free<\/h2>\n\n\n\n
Before you start throwing money at Google like it’s a strip club, understand these fundamentals:<\/p>\n\n\n\n
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- Account structure: how to organize campaigns so they actually make sense;<\/li>\n\n\n\n
- Keyword research: finding what people search for (not what you think they search for);<\/li>\n\n\n\n
- Ad creation: writing click-worthy ads that don’t sound like robot vomit;<\/li>\n\n\n\n
- Bidding strategies: when to go manual and when to let Google’s AI do its thing;<\/li>\n\n\n\n
- Conversion tracking: because likes don’t pay the bills.<\/li>\n<\/ul>\n\n\n\n
HubSpot’s Google Ads course breaks these down into digestible lessons even your technophobe uncle could understand. The best part? It’s completely free\u2014no credit card required.<\/p>\n\n\n\n
Best platforms to get certified in Google Ads<\/h2>\n\n\n\n
Where you should invest your money and time:<\/p>\n\n\n\n
Google Skillshop \u2013 Learn from Google\u2019s official free courses<\/h3>\n\n\n\n
Skillshop<\/a> is Google’s gift to marketers who prefer learning from the source rather than some self-proclaimed “guru” selling a $997 course:<\/p>\n\n\n\n
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- Google Ads Search Certification: the gold standard for search campaign mastery;<\/li>\n\n\n\n
- Display Advertising: because banner ads aren’t dead (just most of them);<\/li>\n\n\n\n
- Shopping Ads: essential for ecommerce stores;<\/li>\n\n\n\n
- Measurement Certification: prove your ads actually work.<\/li>\n<\/ul>\n\n\n\n
The modules include interactive exercises and real-world scenarios. Complete them all and you’ll officially know more about Google Ads than 92% of agency “experts.”<\/p>\n\n\n\n
Informazioni
Piattaforma: Web-based
<\/a>Cost: 100% free
Certification: Official Google recognition
Best for: Anyone serious about professional Google Ads use<\/p>\n\n\n\nCoursera \u2013 Learn analytics with ‘Assess for Success’ by Google<\/h3>\n\n\n\n
Part of Google’s Digital Marketing Certificate, this course focuses on what happens after the click:<\/p>\n\n\n\n
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- Conversion tracking setup (the step most people skip);<\/li>\n\n\n\n
- ROI calculation to stop wasting money;<\/li>\n\n\n\n
- Google Analytics integration because data is power;<\/li>\n\n\n\n
- Attribution models that reveal what actually drives sales.<\/li>\n<\/ul>\n\n\n\n
Mentre Coursera<\/a> charges for certificates, you can audit the course completely free. The knowledge is what matters\u2014the paper is just for LinkedIn flexing.<\/p>\n\n\n\n
Duration: 21 hours
Cost: Free audit option
Best for: Data-driven marketers<\/p>\n\n\n\nYou can also use your phone to access the Coursera platform, since it\u2019s available for both Android<\/a> e iOS<\/a>.<\/p>\n\n\n
\n\n\n\n \n\n <\/a>\n \n Coursera <\/a>\n<\/div>\n\n
\n Valutazione:
\n 4.4\/5<\/span>\n <\/div>\n\n\nDownload:<\/div>\n <\/div>\n\n 10M+ <\/div>\n<\/div>\n <\/div>\n\n\nDimensioni:<\/div>\n <\/div>\n\n 97.8M\n <\/div>\n<\/div>\n <\/div>\n\n\nPiattaforma:<\/div>\n <\/div>\n\n Android e iOS <\/div>\n<\/div>\n <\/div>\n\n\nPrezzo:<\/div>\n <\/div>\n\n $0 <\/div>\n<\/div>\n <\/div>\n