Running an online store sometimes means watching sales roll in while wondering what’s left after ad spend, shipping, and refunds. Having a solid profit tracking app clears up the confusion.
TrueProfit tackles that problem head-on, and Idées reçues built this guide to walk you through its features so you can price smarter and stop second-guessing your numbers. Read on!
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Which is the best profit tracking app?
TrueProfit (Android | iOS) connects directly to your Shopify store and pulls in every order, refund, and expense automatically, then turns sales data into numbers you can read at a glance.
It factors in the cost of goods, shipping fees, payment processing charges, and ad spend from platforms like Facebook and Google, then calculates your net profit without spreadsheet work.
Since it updates every few minutes, you know where your business stands without waiting for the month to end, and this profit tracking app keeps that information on your phone.
Features available in the TrueProfit app
- Cost categories: TrueProfit (Android | iOS) separates your expenses into shipping, transaction fees, product costs, and taxes, so you can see where each dollar of revenue goes;
- Ad channel view: it shows spend and return from Facebook, Google, and TikTok side by side, so you know which platform earns its keep;
- Trend charts: you can watch revenue, costs, and profit move together over time, spotting slow months and busy seasons well before they even arrive;
- Order metrics: average order value and average order profit sit next to your revenue numbers, giving you a clear read on every sale made.
Manage multiple Shopify stores at once
If you run more than one Shopify store, TrueProfit lets you link each one and switch between them without logging out and signing back in repeatedly.
You can also pull up a combined view that adds every store’s numbers in the same place, which helps if you want one overall picture of how your entire business performs.
Track true profit margins in real time
Set a target margin for your store and get notified the moment a slow week pulls your numbers below that goal, giving you time and room to react.
You can also compare this week’s numbers against last week’s without digging through old reports, since the profit tracking app lines up both periods side by side for an instant read.
Step-by-step: how to discover your potential profit margins
Most store owners check their bank balance and call that profit, but that number ignores ad spend, processing fees, and product costs eating into every sale you make.
Linking your store to TrueProfit (Android | iOS) gives you the answers you need, and the process takes less time than reconciling one month of receipts.
Four short moves stand between you and a dashboard that shows your margins clearly, and this profit tracking app handles the math the moment your store connects.
Step 1: download the app or browse online
Start on the TrueProfit site web, since you’ll create your account there first, and then download the companion mobile app on the App Store ou Google Play to carry your dashboard with you.
Having both means you can dig into details on your laptop, then check quick numbers from your phone between meetings without missing a beat on your margins.
Step 2: create your TrueProfit account
Signing up for a free account takes no time at all, and you can use your Google or Apple credentials for the process. If you’d rather use a personal email, you can do that, too.
To speed things even further, you also have the option to sign in using your existing Shopify account, which saves the trouble of doing so later.
Step 3: connect your Shopify store
Once you’re logged in, click ‘Add store’ and type in your full Shopify domain, then confirm the connection so your store data begins showing up on your dashboard.
This step matters most because this profit tracking app pulls every order, refund, and cost straight from Shopify, giving your numbers the kind of accuracy your business needs.
Step 4: review your real-time profit dashboard
Your dashboard loads with revenue, net profit, and order counts sitting right at the top, giving you a quick snapshot of your store’s health before diving into details.
Scroll further down, and you’ll find charts breaking down costs by category, plus ad spend by channel, so you always know exactly where your money goes each month.
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Best business loans and working capital online for e-commerce
Once you know your margin sits at 12% instead of the 20% you assumed, buying more inventory on a hunch stops making sense for your growing store.
Real numbers change what you need funding for, whether that’s restocking a bestseller or covering more hires, and this profit tracking app shows where that money should go.
Three funding options built for online stores give you fast approval and flexible repayment, so you can match a loan or advance to your store’s real cash flow.
Shopify Capital
Shopify Capital lives right inside your admin panel, so you never fill out a separate application or send bank statements to a lender outside your existing Shopify account.
Approved stores can borrow up to $2 million and repay with a percentage of daily sales, so slow weeks mean smaller payments instead of a fixed bill.
Wayflyer
Wayflyer looks at your sales history across platforms like Shopify, Amazon, and Meta, then sends a funding offer within minutes instead of making you wait on a decision.
Funding amounts range from $5,000 to $20 million, and knowing your real margins from the profit tracking app helps you request an amount your store can actually repay.
PayPal Working Capital
PayPal skips the credit check entirely and bases your offer on sales processed through your existing PayPal Business account, so approval depends on the history you’ve built with PayPal.
Loan amounts with PayPal Working Capital start at $1,000 and top out at $200,000, with repeat borrowers eligible for up to $300,000 on their next request.
Top business credit cards with cashback on advertising spend
Advertising eats a large chunk of your monthly budget once you’re running campaigns on Facebook, Google, and other media at the same time to keep sales coming in.
A good, solid business card turns that spend into points or cash back instead of letting it disappear, and this profit tracking app already shows you which channels earn their keep.
These 3 cards give rewards on advertising purchases at different rates, so matching your pick to your spending habits puts money back into your business every month you use it.
American Express Business Gold Card
Le Amex Business Gold card earns 4 points on your top 2 spending categories each billing cycle, and advertising through social media and search engines counts among those options.
Your top categories can shift month to month based on where you spend the most, and Amex tracks that automatically without asking you to pick them in advance.
Ink Business Preferred® Credit Card
Chase’s Ink Business Preferred® pays 3 points on the first $150,000 you spend each year on shipping, travel, and advertising through social media platforms and search engines combined.
After hitting that $150,000 mark, you drop to 1 point per dollar. If this is the card you want, you can use the profit tracking app to watch your expenses so you know when that shift happens.
Spark Cash Plus Business Card
Le Spark Cash Plus Business skips category bonuses entirely and pays 2% cash back on every purchase you make, so advertising earns the same rate as inventory or shipping costs.
New cardholders can earn a $2,000 bonus after hitting $30,000 in spending within the first 3 months, plus another $2,000 for every $500,000 spent during year one.
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Small changes lead to bigger margins
TrueProfit (Android | iOS) gives you all the information you need about your store’s profit, pulling costs and sales together so you always know what your business keeps after each sale.
Dans cet article, Idées reçues explained how this profit tracking app connects to your Shopify account directly and tracks your margins so you can find the best loan or credit card.
Read more guides on Idées reçues and learn other ways to grow your online store, from funding options and credit cards to tools that simplify running your entire business.
