There’s a special place in the internet hall of fame for posts we should never have published. The late-night vent. The overly honest thought. The morning-after regret. Threads seem to finally understand that humans are chaotic creatures, and sometimes we want to speak loudly but briefly — without the digital permanence haunting us for years.
That’s exactly why the platform introduced Ghost Post, the newest feature designed for people who want to share without leaving a trail behind. Apart from Stories, Ghost Posts feel like proper Threads posts: same format, same visibility, same potential for engagement, but with an expiration date. It’s a clever blend between ephemerality and authenticity, giving users a way to be expressive without feeding the content graveyard of their profile.
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Threads ghost post: share for a limited time only
Ghost Post is essentially a temporary post format inside Threads. According to Meta’s official announcement, these posts remain visible on the feed for up to 24 hours before disappearing automatically.
No archive. No profile clutter. No receipts.
This feature is built for expressiveness without permanence. If you want to rant about your commute without having it immortalized on your page, or share a hot take you know won’t age well, Ghost Posting fits perfectly.
Même Reuters confirmed that it’s part of a broader push by Meta to make Threads feel more spontaneous and conversational:
Ghost Posting integrates into the platform. It’s not hidden; nor awkward; it’s just another posting option that behaves naturally within your feed but respects your desire to stay ephemeral.
For creators, casual users, and anyone who’s chronically online but still values control, Ghost Posting feels like the first major update that actually fixes a real-life social problem.
Step-by-step: how to create a temporary post and control visibility
Not much goes into making a Ghost Post. It’s actually one of the few tech updates that doesn’t need a how-to video or a PhD in user interface theory to understand.
But since clarity is a blessing, here’s exactly how the feature works.
To create your Ghost Post on Threads:
- Open the Threads app on your Android et iOS;
- Tap the compose button;
- Type your message, photo, or content as you normally would;
- Tap the visibility settings below your username;
- Select “Ghost Post (24 hours)” from the options;
- Publish and watch your post live its short, glamorous life.
After posting, your Ghost Post appears directly in the feed like any other post. It accepts likes and interactions normally, but replies are handled differently, they go straight to your DMs to prevent resurfacing public threads.
It’s privacy-first without ruining engagement. And if you write longer content on Threads, you can also explore the platform’s extended text features explained.
Features that protect privacy and engagement
Ghost posting is more than just a matter of taste. It acts as a shield for users who want to keep their distance without giving up the ability to interact. Threads built the feature to protect you in a number of ways:
- Automatic disappearance after 24 hours, removing the need to manually delete posts;
- Replies redirected to private DMs, preventing public conversations from becoming permanent records;
- No archive saved to your profile, ensuring cleaner digital footprints;
- Visibility control options that let you choose who sees the post.
These features help users feel safer about posting authentic content. And let’s be honest: social media has needed this energy for a long time.
A space where you can speak your mind without feeding future screenshots is practically revolutionary.
Meta also highlighted that Ghost Posts are meant to reduce social pressure while encouraging real-time expression. Since they disappear quickly, the stakes are lower, but the engagement remains high.
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How to try ghost posting on Threads today
If you’re ready to experiment with temporary posting, Ghost Posting is already available for most users worldwide. All you need is the latest version of the Threads app, which you can download on both Android et iOS.
Once installed, the feature should appear in the posting menu automatically. If it doesn’t, update the app or refresh your feed.
Threads tends to roll out features in waves, but Ghost Post is expected to reach all users within the current update cycle.
For creators, an invitation to experiment. For brands, a low-risk way to test messaging. For regular users, a chance to post without overthinking. Temporary posts give everyone a little more freedom and a lot less regret.
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Final thoughts: disappearing without deleting
Ghost Posting feels like the first social media feature in a long time that understands how people actually use the internet. Not everything we say deserves to live forever.
Some thoughts are born temporary. Some jokes are funnier when they vanish. Some rants are healthier when they don’t become searchable artifacts tied to your name.
Threads gives users the freedom to speak their minds without feeding the permanent machine by combining engagement with ephemerality. It feels modern, real, and pleasantly low-pressure.
So if you’re tired of curating the perfect feed, this is your sign: try a Ghost Post, let your thoughts live briefly, and let the internet forget — the way it was supposed to.
